Essays
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Brand Strategy Case Study
Client: DePaul University, Engaging Latinx Communities
Introduction: For my course Engaging Latinx Communities, under Professor Christina Steed, MA, I analyzed the successful campaign the NBA executed to enter the Spanish-speaking Latino market, éne-bé-a.
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Consumer Research
Client: DePaul University, Consumer Insights Course
Introduction: Understanding demographics behaviors has been my experience in corporate communications my whole career. During the Spring Quarter 2024 I had the opportunity to explore my passion in the course Consumer Insight under the guidance of Professor Christina Steed, MA.
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Reputation Crisis of an Emblematic Character: The Case of Paolo Guerrero Lima, Peru 2017/2018
Client: Under Graduate Final Research Project
Introduction: The case of my undergraduate thesis studied one of the most bizarre stories in the history of world soccer. The thesis used the media coverage of the case to analyze the power that an emblematic character can have in society.
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Movie Review - Star Wars: The Last Jedi
Client: Magazine ExorCine
Introduction: In 2017, I was invited by a prestigious film magazine to write a review for none other than the most controversial film in the Star Wars Saga.
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A Tough Day For Any Fan Of Grudge
Client: Under Graduate Creative Writing Class
Introduction: In 2017, the rock world mourned the loss of the iconic Chris Cornell. Although I still can't process what happened, for my Creative Writing course, I was able to express what I and my small rock community felt that day.