Essays

  • Brand Strategy Case Study

    Client: DePaul University, Engaging Latinx Communities

    Introduction: For my course Engaging Latinx Communities, under Professor Christina Steed, MA, I analyzed the successful campaign the NBA executed to enter the Spanish-speaking Latino market, éne-bé-a.

  • Consumer Research

    Client: DePaul University, Consumer Insights Course

    Introduction: Understanding demographics behaviors has been my experience in corporate communications my whole career. During the Spring Quarter 2024 I had the opportunity to explore my passion in the course Consumer Insight under the guidance of Professor Christina Steed, MA.

  • Reputation Crisis of an Emblematic Character: The Case of Paolo Guerrero Lima, Peru 2017/2018

    Client: Under Graduate Final Research Project

    Introduction: The case of my undergraduate thesis studied one of the most bizarre stories in the history of world soccer. The thesis used the media coverage of the case to analyze the power that an emblematic character can have in society.

  • Movie Review - Star Wars: The Last Jedi

    Client: Magazine ExorCine

    Introduction: In 2017, I was invited by a prestigious film magazine to write a review for none other than the most controversial film in the Star Wars Saga.

  • A Tough Day For Any Fan Of Grudge

    Client: Under Graduate Creative Writing Class

    Introduction: In 2017, the rock world mourned the loss of the iconic Chris Cornell. Although I still can't process what happened, for my Creative Writing course, I was able to express what I and my small rock community felt that day.